A building that looks a century old suggests a business that’s reliable and trustworthy, but a website that looks ten years old conveys that its owner doesn’t care very much. It may seem unfair, but if people’s first reaction is “That looks out of date,” they’re likely to take their business elsewhere. A site that consists of a headline, a big block of text, a couple of stock pictures, and some footer links will make people feel as if the dust will make them sneeze. To bring in customers, you need an up-to-date look.
Style is a big factor, but the way people use the Web has changed too. Social media have become more important. The majority of Web access now comes from mobile devices, especially phones. A site that’s designed just for a big monitor will look terrible on a smartphone’s screen.
The word for websites that work on all kinds of devices is “responsive.” They respond to the browser environment by adapting the way they present content. A three-column layout may shrink down to one. A huge image will fit the small screen’s dimensions.
Splash pages — ones that just post a greeting and ask users to click for any actual information — went out with the Model T. A home page should give people the basic information about your site.
Links that don’t work are deadly. If your site links to places that don’t exist any more, people may wonder if your own business still does.
Social media are important. If you have social media accounts (and you should), link to them. Followers will remember your site. Also provide buttons to let people mention you on their accounts. Free publicity is nice.
With a seriously outdated website, it’s better to rebuild it from the ground up than to apply a few fixes. Your site’s design needs to reflect a thriving business that’s interested in its customers and in touch with the latest technology. Please contact us to learn how we can help give your site a modern look that will put it ahead of the competition.
Which social media platform is right for your small business
- What type of business do you have?
This is the most important question to consider when choosing your platform. Consider the services you offer or the products you sell. If you are a more visual business such as a photographer, baker, or in the fashion industry then Instagram is important. Another visual platform to consider is Pinterest.
Facebook is a platform that works for professional services such as law offices, writers, and the like as much as it does visual industries.
- Are you able to condense your thoughts?
If you answered yes to this question, then you may want to choose Twitter. If this is a difficult skill to master because of your business, then skip the little bird. Keep in mind that Twitter is making changes to their limits that may help your business in the future.
- How do you plan on updating your platforms?
As a small business owner, you often wear many hats on a daily basis. When it comes to social media, do you plan to update the platforms yourself? If so, then limit the number of platforms you join. If you plan to use a program like Hootsuite to ensure updates are made even when you are busy, then join as many as you can.
- What is your target audience?
In order to answer this question, take a moment to consider your target consumer demographic. If you are geared towards more professionals, then consider LinkedIn and Google+. If you are trying to reach a larger number of consumers than Facebook is an important tool.
- What is your social media advertising budget?
Marketing is extremely important for growing small businesses. How much can you afford to spend? If it is zero, you can still use many platforms including Facebook and Twitter, however, it will be difficult to stand out. if you plan to pay for ads, check out the platforms that interest you and read their ad pricing details to see if the prices fit your budget.
For more information on standing out in the social media ocean, contact us today.