The first step in social marketing is to choose the right social platform to market your business. Even if you plan to use two or three different platforms, you still need to choose the ones that suit your company the best. What works for one company may not work for you. Therefore, you have to determine which one to use based on your specific needs.
You need to go where your customers/clients are!
A good place to start is with your targeted audience because different age groups are attracted to different social media platforms. If you’re targeting another business, LinkedIn may be your best option.
Consider what type of content you’ll be posting most of the time and this will also help you choose the right platform. Instagram or Pinterest are excellent choices for restaurants because of the visual effect you can achieve with photos while YouTube can work for almost any type of business.
The reason for using social media will also determine which platform to choose. For example, if you want to enhance brand awareness, Twitter is a great option but Facebook may be a better choice if you’re interested in getting consumer feedback.
Choosing the right social media platforms for your business will help to ensure you get the most from your marketing efforts.