When’s the last time you updated your website? A year? Five years? Longer? If your current website isn’t generating a lot of new business for you, it might be time for a new website.
Long gone are the days when people used the yellow pages to look up a business. Now, a majority of consumers turn to the internet when searching for a company. If your website feels old and clunky, or has broken links and outdated content, consumers may be turned off and try a different organization.
If you website isn’t optimized for mobile, you may be missing out on a large group of customers that primarily use tablets and smartphones to surf the internet. Allowing your site to appear in mobile format is a simple fix and can appeal to customers who rely on their cell phones to find businesses.
Adding features to your website may also help improve traffic. For example, adding a blog will not only engage customers, it will also allow you to include keywords on your website that can improve your ranking in Google searches. You may also want to include a section that features customer reviews, either directly submitted to your business or from a third-party review website. Including an “About Us” section will also allow the customer to feel connected to your business, making them more likely to engage with you.
A sleek and modern website design can revitalize your company and change the way you do business. Contact us to discuss how we can make a new website work for your small business.
You already know that your customers are online, searching for you or someone like you to fulfill their needs. That’s why you have a stellar website. However, it doesn’t stop there. It’s also essential that your website has a mobile-friendly responsive design.
Customers are moving away from their big screens, unplugging their cords, and moving. More and more, people use their phones, tablets, and even E-book readers to access information, connect with people, and shop for goods and services.
For this reason, every business owner should make sure his or her website is responsive. A responsive website design is one that is compatible with mobile devices. But, it has to do more than just work. It has to load fast. It has to look and feel streamlined instead of disjointed and clunky.
The rules of capturing your readers apply here as much as they do on a PC or laptop: you have mere seconds to attract customers and convince them that they want you. If your website takes a long time to load, or if the content is jumbled and difficult to read, your potential customer will keep moving on. Instant gratification and convenience is what people seek. They will get it, no matter if they’re using a computer or a mobile phone. Make sure your website is responsive and ready to wow mobile device users.
Having a mobile-friendly responsive website has never been more important for businesses. An attractive website that both functions well and looks appealing on mobile devices shines a big, bright light on your business.
If you’d like more information about responsive designs and how they help elevate businesses, please contact us.
I was hanging out with some friends the other night. We were all gathered around a television. 4 friends were staring at their mobile devices. 2 friends were typing away on lap tops. It’s safe to say we are spending a ton of time on our digital devices. That includes purchasing products and services right on the devices.
From a business perspective, as an owner you are looking at whether an e-commerce enabled website is a good investment. We will discuss 3 steps to determine if it is:
1) Analyze what you are selling & understand the buying behavior.
It’s good to understand how your typical customer behaves. For example, if you are selling tee shirts, you can put yourself in your customer’s shoes and begin to understand they buy shirts online and with their phones.
Alternatively, if you have a sprinkler service, you can begin to understand that most people will do a Google search and then call. In this case, an e-commerce site may not generate incremental value.
2) Understand the Complexity of Your Product/Service
If you are selling a product or service that has complexity, you may want to hold off on an e-commerce site. Take a look at the typical sales process and cycle. Do you get a significant amount of questions? Are these answers easy to convey online? Does your sales process require many touches with difficult technical information? These are the types of questions to ask to understand the complexity. If you have a simpler product or service, it may be a good fit for an e-commerce site.
3) Are you willing to commit to paid advertising to your e-commerce site?
Facebook Ads provide incredible opportunities to really target your ideal customer and then drive them to your e-commerce site to convert into sales. Are you willing to invest the resources to really play well in the e-commerce arena?
By looking at these 3 steps, you can determine if an e-commerce site is right for your business. Please contact us for more help in determining if an e-commerce website is right for your small business.
Having a business of your own is a large undertaking, and one of the most important aspects of a business is an audience to communicate with. One of the most important tools a business can use for this is social media.
As a business, you want to reach as many people as you can, and social media is the tool that will help you do it. Building an audience on social media is crucial for your business because it will bring in more customers, and it will also help generate a positive reputation for your company. There are many reasons to use social media as a business. For starters, a lot of people are already on social media every day. It is a great resource to tap into; once you’re on social media you will be able to connect with a lot of people rather quickly.
The trick is in how you use the platform. To grow your audience you need consistency. By regularly updating your social media accounts you will show your audience the commitment you put into communicating with them. This effort will go a long way into helping you create a positive online presence. Also, the more engaging your content is the more likely people will share your posts with others.
By doing all this you will be able to build a loyal audience on social media. You will be able to reach more people than ever before, and you’ll be able to generate positive word of mouth which will grow your audience even more. What could be better than that?
For more information on social media management and website design for businesses, please contact us.