If a tree falls in the forest with no one around, does it make a sound? If you pay for a large Facebook Boost with no specific demographic targeted, do you expect a big return?
You might get one, but it will be small.
Not everyone that will see your ad will have a problem that you can solve. In fact, people ignore ads that have no relevance to them.
To be clear here, you do want to draw more customers to your posts in order to convert them to customers, right?
Great! Let’s discuss 3 Compelling Reasons to Pay Small amounts for targeted Facebook boosts to Return Big. You will thank us for this at the end.
You don’t spend tons on money if you don’t yield hoped for results. The days of businesses attempting to grow their Facebook community organically is dying. Besides using social media, blogs or links on your website to drive people to your Facebook, you must pay for target boosts.
You can start small, make tweaks, and see what happens (make sure you put a limit on spending amounts). If you don’t achieve your desired results, you’re not out of a lot of money. Here’s an example of how a company paid small and returned big!
Nobody likes spam, it’s a bad look for your company. Spam is simply defined as irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Isn’t that what some companies are doing when they are not targeting a specific niche and bombarding people with irrelevant ads?
When a person sees many immaterial posts, emails, etc, they find a way to make that media stop so it doesn’t continue cluttering up their lives. Also, it makes your company look bad in the customer’s eyes that you keep sending them information that they care nothing about.
They could decide to post negative comments to their social community spreading negativity about your brand. 86% of customers say that seeing a bad comment impacts their buying decision.
With targeting your community, you solve their problems. Many of your customers are shaking their heads on what to do next for their business or even certain situations in your person lives. Along comes your post and it helps them tremendously.
Without you targeting your boosts to a specific demographic, your boost would fall on a blind eye and your effort wasted.
It doesn’t make sense to throw a dart at a dart board blindfolded, hoping to hit a bulls-eye. Drill down and be as specific as possible on who you are trying to reach with each Facebook boost. Contact Us and we will help you boost your business by attracting the right customers.