Utilizing Google’s post feature on Google My Business page. If you are a business owner, you should utilize this new feature. First it’s FREE and second, it has proven to be very successful among small businesses.
Here are ideas that Google gave on what to post:
- Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
- Promote events and tell customers about upcoming happenings at your location.
- Showcase your top products and highlight new arrivals.
- Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
Posts will show up in both Google search and Maps results. Here are examples of how Google Posts appear in search result:
What are Google My Business Q&A’s ?
Google My Business Questions & Answers are crowdsourced questions and answers for a local business. These questions are asked and answered through a business’s Knowledge Panel.
Google is taking crowdsourcing to the next level in many ways with online reviews, user-generated attributes and now they’re adding Google My Business Q&As.
Here are some pro points for Q&As:
– Questions can be up voted, making popular ones more visible and most likely to be answered. Helpful answers can also be up voted, so others can find them easily.
– As a busy business owner you’ll be happy to know that other people on Google Maps can answer your questions. One of these being Google Local Guides. They must be levels 2 and up and the Q&A feature is available to them on both Google Maps for Android and Google Search on any mobile device.
– You’ll be happy to hear that your users get notified through Google Maps when their answer has received a reply. You’ll also receive notifications when a new question is asked.
– Similar to positive reviews, Google Q&A has the potential to increase conversions to your website. For example, if a user with celiac disease sees that your restaurant offers a gluten free menu, something they weren’t previously aware of, they might be inclined to book a table.
– You’ll be happy to know that Google moderates some things automatically (bad words, gibberish) and users have to ability to flag anything inappropriate. This is a similar process to photo/review flagging.
Let us know if we can start doing this on your Google My Business Page.