What’s the purpose of your company’s social media profiles?
Sure, you need to improve your visibility, keep customers engaged, and ensure that your marketing campaigns are reaching a wide audience. Social media is great for generating leads and raising your company’s profile, ultimately leading to more sales and growth.
And all of that growth is going to mean that you will need to start using social media for another kind of marketing: recruiting great employees.
Most people don’t think of recruiting candidates as a kind of marketing, but it is. You need to not only market your company’s product, but your company itself. That way, you will get the best candidates to lead your company to even greater heights, and ensure that they turn into engaged employees.
Here are a few things to consider when using social media as a recruitment tool.
Market the Company
You’re used to marketing your product: writing up compelling copy, creating appealing visuals that make people want to buy it right now, and pushing promotional offers to drive conversions.
But remember that your brand is more than your product: it’s the company, too! Don’t forget to market the company itself as a fantastic organization. Show off that it’s fun to work for you, and that your company is a great place to be.
Here’s a two-fer. From time to time, take the opportunity to highlight your employees on social media. Take a flattering, well-lit picture of the employee and a little bit of text about who they are, and show that you care enough about your individual employees to recognize them and their work in front of the whole world.
This has two benefits: it humanizes the company for your customers and gives them an idea of who they are working with, and it’s like a “customer testimonial” for potential job candidates. Everyone wants to work with happy, engaged employees, whether they’re a customer or a colleague.
Another bonus is that this shows that you value your employees as people and not just bodies in cubicles — positioning you as someone who is good to do business with, and great to work for.
Just make sure to get permission from your employees first!
Remember to Use Different Platforms
Most people think of LinkedIn as the default place to find new employees, and for good reason: it’s full of professionals with easily-accessible resumes or job histories, and widely used by job-seekers. And by all means, advertise your company and positions there, and feel free to structure your messaging as a little more corporate.
But job-seekers aren’t just on LinkedIn, so don’t forget about the other platforms, like Facebook, for example. Facebook can also be a great tool for showcasing your company culture and showing off some of the great perks your employees enjoy. And because it has one of the widest online audiences, you’ll reach even more great talent.
Need some help managing your company’s presence on social media? Contact us!