We manage social media for restaurants, bars, and retail shops all over the country and as COVID-19 has continued to impact operations, the number one question we receive from owners and managers is: What should we post on our social media pages if we’re temporarily closed?
Answer: Lots of things! As much as you can. DON’T GO DARK!
Right now, as coronavirus is impacting everyone everywhere, we’re getting two questions.
- Should I be posting on social media as my business?
- What should I be posting?
Should you be posting on social media as your business?
The answer to this first question is absolutely YES! You should be posting on social media. If you’ve modified your operations to delivery or take-out only, or changed your hours of operation, you need to be sharing that with your customers. This situation is evolving hour-by-hour and it’s important to keep them constantly updated on what’s happening at your restaurant. Keep posting your sales, specials, and community involvement. There is more traffic on social channels right than ever before. Your customers are starved for interaction and will be more likely to engage with your content.
What should you be posting, especially if you’re temporarily closing your doors?
In that case, really stay connected. Your customers are on social media right now more than ever before. They are at home, they don’t have much to do, and their eyes are on Facebook, Tik Tok, and Instagram. And right now is an opportunity for you to connect with them, show your humanity, offer advice, and offer your expertise in a way that can help them at home:
- Cooking advice
- Shopping deals
- Even just checking in with a casual “hello”
People are thirsty for normalcy right now and they want to feel connected to their community. This is a time for you to really strengthen those relationships, foster loyalty, and get them excited to come blasting through your doors once you open again. Because it is temporary; you will reopen, and people will be wanting to support you.
So definitely stay in touch with your customers regularly, two to three times per week, no matter what right now. If you have questions – even if you’re not one of our clients – but you’re a business owner or manager, and you would like some guidance, reach out to us. Contact us here on our website, reach out on Facebook or Instagram, and we’d love to help you in any way we can.
We’ll get through this together.