A building that looks a century old suggests a business that’s reliable and trustworthy, but a website that looks ten years old conveys that its owner doesn’t care very much. It may seem unfair, but if people’s first reaction is “That looks out of date,” they’re likely to take their business elsewhere. A site that consists of a headline, a big block of text, a couple of stock pictures, and some footer links will make people feel as if the dust will make them sneeze. To bring in customers, you need an up-to-date look.
Style is a big factor, but the way people use the Web has changed too. Social media have become more important. The majority of Web access now comes from mobile devices, especially phones. A site that’s designed just for a big monitor will look terrible on a smartphone’s screen.
The word for websites that work on all kinds of devices is “responsive.” They respond to the browser environment by adapting the way they present content. A three-column layout may shrink down to one. A huge image will fit the small screen’s dimensions.
Splash pages — ones that just post a greeting and ask users to click for any actual information — went out with the Model T. A home page should give people the basic information about your site.
Links that don’t work are deadly. If your site links to places that don’t exist any more, people may wonder if your own business still does.
Social media are important. If you have social media accounts (and you should), link to them. Followers will remember your site. Also provide buttons to let people mention you on their accounts. Free publicity is nice.
With a seriously outdated website, it’s better to rebuild it from the ground up than to apply a few fixes. Your site’s design needs to reflect a thriving business that’s interested in its customers and in touch with the latest technology. Please contact us to learn how we can help give your site a modern look that will put it ahead of the competition.