To boost, or not to boost? Facebook is actively squashing your reach, and if you want to get noticed by more than friends and family, a Facebook Boost may be just what the doctor ordered.
With some careful targeting and thoughtful construction, you can get the most from a post without breaking the bank.
Think about who your clients and customers are. Where do they live? Are they close by? Do they drive to get to you? How far? If you’re a restaurant, most likely your base clientele are within a few miles. Set your distance accordingly. If your customers are all within 15 miles, setting the distance for 50 miles is wasting your exposures but you may want to set it for 20 or 25 miles to try to get some new folks from a little further away to give you a shot.
Who are your competitors? You can target a boosted post to people who already “like” your competition. They’ll see your post whether they’ve bought in to what you’re doing or not.
What are the other things your customers might be interested in? Really give this some thought. If you’re a nicer restaurant or a high-end shop your customers may be into golf, so target people who like golf.
You don’t have to box yourself in. Get crazy, experiment a little, take a chance or two. You’re not going to break anything and if it works, you win!
Now, how much do you spend? You can have a lot of success with a carefully crafted message and a $4 boost over four days or so. That’s a dollar a day.
Wouldn’t you spend a dollar a day to reach a new group of people?
Got questions? Contact us! We can help!