Focusing primarily on one social media platform is the best way to grow your audience and gain loyal customers.
But how do you know which platform is right for your type of business?
To help you decide, here is a brief guide to the type of customer you will find on each of the 3 most popular:
Facebook is still the king of social media, with Pinterest and Twitter right on its heels. If you’re not sure which platform to focus on, Facebook is still a safe bet. Businesses that require a lot of interaction, host giveaways or require a lot of explanation do best by using this platform the most.
Although a newer platform, Pinterest is growing more quickly than any other at the moment. The audience here is predominately women. Businesses that rely on visual imagery for the bulk of their advertising would be wise to spend some time growing their Pinterest platform. Anything related to gardening, beauty, weddings, decor, or recipes does especially well here.
Twitter is the platform you want to use for announcements or breaking news as it’s more of a fast-paced environment. Companies focused on marketing, finance, and other topics that don’t use a lot of visual imagery do best to focus on Twitter.
Of course there are several other up-and-coming social media platforms that are catching up in subscribers, such as Instagram and Snapchat; but the 3 detailed here are still the chosen platforms for most small businesses.
Narrow your focus and choose one platform to devote your time to. You’ll find that using this tactic will have the biggest impact on audience participation.
Contact us today to find out how we can help manage your growing social media demands.