Website, Social Media, and Digital Marketing Solutions
January 2018 Newsletter


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What You Need to Know About Social Media Advertising Fatigue

There’s a nice honeymoon period of social media advertising where the clicks are many and the costs are low. But every campaign is bound to fatigue, and in this blog, we’ll explain how you can rise above the adversity.

When fatigue sets in, costs rise 

The more users see your social ads, the less effective they become. Even if they do click them, you’ll have to pay more in the end. A tell-tale sign of social media advertising fatigue is a sharp rise in the cost-per-click metric.

Change your creative once a month 

There’s no real way to avoid social media advertising fatigue altogether. If you run ads, users will eventually see them more than once before you change your creative.

The real question is how often you should change your creative to keep the fatigue to a minimum. This Marketing Land article suggests sticking to a one month schedule:

“So how often should creative be changed? The marketing analytics department at Merkle carried out some analysis on ad fatigue for one of our large clients. The graph below shows the performance of each creative over time, compared to its respective performance in its first week of running. They found that after 35 days, CPC (cost per click) began to be seriously negatively impacted by ad fatigue.”

Changing your creative quicker than this will likely be too expensive. Waiting any longer will make your campaign more susceptible to fatigue.

Change the format 

In addition to changing your creative, you can also change the format of the ad. Platforms like Facebook give you multiple options in this regard so you’ll never really run out of ideas.

Changing a few elements of your ads can help you squeeze a little more value out of your creative. This should help you save money in the long-run since you won’t need to create as much new creative.

To talk more about social media advertising, or anything else, contact us today.

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Understanding Why Likes and Shares on Social Media are Important

There’s nothing that sends a spike of oxytocin through your bloodstream like getting likes on your latest social media post. And if your goal is to go viral (and really, who doesn’t have that goal?), then there’s no such thing as too many likes and shares. However, if you’re really concerned about your post’s reach, then it’s important for you to get the right kind of likes and shares, too.

Not All Likes Are Created Equal

So, your latest post got 100 likes in the first day! You also got 50 shares! While those numbers sound impressive, it’s important to stop, and examine where those likes and shares are coming from. Because not all likes are created equal.

Let’s say you wrote a new horror novel, and you were posting about it. You want to get the message to as many people as possible that your content is out there, and they should check it out. The problem is that of those 100 likes, 75 of them are from friends or family members. People who want to support you, but who aren’t really part of the niche you’re aiming for. And 40 of your shares are also from personal acquaintances who just want to do their part to help spread the word.

Now, that isn’t bad by any stretch of the imagination. However, if your friends and family don’t have people on their lists who are horror fans, then your message can be falling on deaf ears. Your post is getting seen, but it isn’t being interacted with.

What about the rest of the numbers? Well, the other 25 likes and 10 shares on your post came from book critics, other writers, and reviewers; people who have audiences of their own who are actively interested in the sort of content you’re promoting. While only a small fraction of the total numbers you achieved, those likes and shares are worth more in terms of reach, because they’re introducing your post to just the right audience. People who will see your post, click-through, and who are more likely to tell their friends about this great new horror novel they just found out about.

So, there’s no such thing as bad likes… but while some of them might have the impact of spitballs, others can go off like a grenade.

For more information on spreading your message through social media, simply contact us today!

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How the Law of Social Proof Works In Online Marketing

Why is it so important to get more likes and shares on social media? Of course, the more likes and followers you have, the greater your reach is (which is why it’s important that your followers are targeted and relevant). However, it’s much more than that. It’s where the law of social proof, commonly used in marketing, comes into play.

You’ll Get Even More Likes

The more followers you have, the easier it will be to get even more followers. It’s also known as the snowball effect – the larger the snowball gets, the quicker it rolls down the hill and attracts even more snow. People will be more likely to follow you or like your page and posts when they already has thousands of likes. The more shares a post has, the more likely people will be to share it themselves.

Increase Your Clout

People will look at you differently when you have a large social media following. They’ll view you with more respect and will consider you more of an authority. They’ll be more likely to pay attention to what you have to say on your blog posts, subscribe to your mailing list, and even purchase your product.

The Law of Social Proof and Google

The law of social proof even works with Google. Websites that have many social signals usually see a boost in their organic search engine rankings. Social signals include followers, shares of blog posts and social media posts, social media comments, and likes. They serve to tell Google that your content is popular.

For help with boosting your social media campaigns, contact us today!

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August Newsletter

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Why Quality Video Production is Key to Video Marketing

Video marketing is an essential element for businesses of any size. It is a way to communicate directly with your customers, and potential customers, in a very immediate way. With video, you can show your audience, instead of just “telling” them, what you are all about. It lets you reach a lot of people in an engaging, meaningful way. A television spot to market your company is a huge step forward in spreading the word about your business.

Since video marketing is such an important element of any business plan you have to make sure you are putting forward the best video possible. Quality video production is key to television marketing because the better production quality you have the more serious your audience will take you. If a video has poor production quality it will give off a negative, cheap impression to your audience. People want to know that you take your company as seriously as you expect them to, and having excellent video production quality will help build your brand, and show them your level of commitment.

Whether you are creating the video yourself, or you are using a production company to help you, make sure that the equipment being used is top quality, and high-definition. With all the HD devices in circulation, a standard-definition video will stand out a lot, and most likely turn people away from your business. You don’t want a grainy picture, or a darkly lit image. You want your video to look crisp and professional because it is representing your company and your product. These video spots are usually the first interaction a potential customer will have with your business, and you want a good first impression.

Make sure the video quality is lit well, the audio is crisp and clear, and the editing is smooth. These elements, along with your creative spin and engaging information, will make your television spot one to remember, and will drive customers to your business. Quality production is key for success.

If you are looking for a little more out of your video production, please contact us today! We work with some of the best producers in the state to make you look awesome!


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Making Your Business Stand Out With A 3D Tour

Is your business getting killed by larger or better-established businesses? Then you need to do something a bit different. Creating a 3D tour of your business lets your customers understand what to expect from you. It also creates a comprehensive tour that is fun to explore. Here’s how to get started.

Sit Down And Map Out Your Business

Before making a 3D tour, it is important to sit down and think about what aspects of your business you want to highlight. Obviously, you want to include as much as you can in the tour. This tour should include important seating areas that integrate decorations in a pleasing way.

Places You Don’t Need To Model

However, you’re probably not going to need three-dimensional bathrooms. You also aren’t likely to need to model worker-only sections. These areas are often in rougher shape than customer sections, making it unnecessary to include them at all. Simply model the interior of the area where your customers will visit.

How This Markets Your Business

Just how does a 3D tour help market your business? Creating one, and implementing it on your website, offers a variety of marketing benefits, including the ways it:

  • Puts your customers right in your shop
  • Creates an interesting image to view
  • Adds a higher level of interactivity to your website
  • Makes you seem more up-to-date and hip than your competitors

If you are interested in a 3D tour of your business, or any other online marketing tips, please contact us today to learn more. We can help provide you with the helping hand you need to succeed in a dense business world.

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5 Advantages of Using Social Media to Recruit Employees

Finding new employees is never easy.  Not only do you need someone who is responsible and will actually be on time every day, but they also need to fit into the environment you have created for your business.  Putting ads in the local paper or job search websites will work to a point, but you will have a difficult time weeding through all the potential candidates to find the exact type of person your company needs.  Instead of the traditional approach to hiring, consider turning to social media for recruitment.  Here are five helpful ways that hiring through social media can improve your business.

You Can Relate

There are not too many people who are going to search through the classified section in their local paper anymore.  With modern technology and devices, people can connect to businesses in a fraction of the time.  By utilizing your company’s social media accounts to raise interest, you are showing that you are a modern and relatable company.  This will not only get people interested in employment, but in your brand as well.

Lower Costs

While hiring through employment agencies and posting ads have their perks, they also have a price tag.  All forms of social media that are worth using are completely free.  With all the other expenses that come along with running a business, it is always a good idea to save money when you can.  With popular social media sites, you can get in touch with prospective employees and keep a few dollars all at the same time.

Targeted Interests

Because of the extensive use of social media sites, both large and small businesses should have pages to promote their brand.  By using your Facebook or Twitter account to put the word out that you are hiring, you will get an abundance of responses from people who are already familiar with your company.  This in itself will make the whole hiring process run smoothly.

Getting to Know You

Through the use of messaging and chat features, you can get to know interested candidates a little better before you ask them to come in for an interview.  Having a quick exchange with a possible employee will give you a better feel for the candidate and cut down on interviews that will not lead anywhere.  This will save both their time and yours.

Spread the Word

Current employees who are happy with their jobs are more likely to share a new employment opportunity with their friends through their personal accounts.  It is simple to link the offer back to the company page so interested parties can research the opportunity.  The word that you are hiring will spread fast through social media, so get ready for a surge of responses.

To keep the public’s interest in your company, make sure you stay modern.  There are many different avenues that you can take while looking for new employees, all of which have their own pros and cons.  Take some time to look into resources associated with social media.  You will be able to get the best employees with more ease than you ever thought possible.

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Are negative reviews impacting your business? How to fix your reputation!

You put your life into building your business. You worked hard to build your stellar reputation! One bad review, and you see your profits drop. You can’t satisfy everyone, but one person can make it seem like you satisfy no one!

Don’t ignore the complaint: address it.

Ignoring the complaint, and hoping it will go away, will not do any thing to fix the issue. If the customer has a legitimate complaint, do your best to make it right. If it’s a broken product, apologize, and offer an exchange. If it was bad service by an employee, apologize and offer a discount, or free product, depending on the circumstances. This shows other customers that you care about the person’s concerns, and you take your business seriously. This makes you look good to prospective new customers.

Ensure that the issue is legitimate:

Some people can never be satisfied. Some might not have a legitimate complaint, but that doesn’t mean they have a right to ruin your reputation. So, ask probing questions in a polite way. If you feel someone is making up the bad review. Ask pointed questions to the reviewer, that they would only know if the event had actually happened. Explain that you are trying to make this right, but you need additional information in order to do so. If the reviewer is making up a bad review, that will become obvious quite quickly when they have no answers. This is a great way to keep your good name!

Keeping your reputation stellar takes a lot of work! Especially with the number of review sites that exist! Speaking Socially Media offers review monitoring and generation starting at only $150! Contact us today! We help boost your business to the top of the best review sites. Our goal is to help you grow!

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Why Opt for Agency-Managed Social Media Marketing?

The world of marketing has changed dramatically over the course of the last decade. In a few years, social media went from a fun way to pass time and connect with friends, to the single most important advancement in online marketing today. With the ability to reach wider audiences than ever before, the importance of a strong social media presence is no longer a luxury for your business, it’s a necessity.

Why Opt for Agency-Managed Social Media Marketing?

The main reason most business owners choose to avoid agency work for social media marketing is simply that they feel they can do it themselves. The truth of the matter is, they’re probably right.

There’s no secret recipe that online marketing agencies have that makes them superior to you or anyone else in terms of social media marketing. You could dedicate the same amount of time and work and eventually get to a point where you understand as much about social media marketing as the top agencies in the country.

The real question to ask yourself shouldn’t have anything to do with the cost of hiring an agency, it should be about how much value it can add.

Time is Money

We’ve all heard the saying, but when it comes to running your business, it’s the truth. With so many things going into running a successful operation, learning to effectively manage a social media marketing campaign doesn’t need to be one of them.

By choosing to go the route of hiring a proven social media agency, you can rest assured knowing that your online presence is growing and reaching a larger audience each day.

Experts in the Field

Other than the amount of time you would be saving, the primary reason to hire an agency to manage your social media presence is they tend to have more experience. The best way to think about it is to imagine your own field of business. Imagine all the intricacies that go into making your company successful, especially all those small details that most people don’t even think about.

Now think about an online marketing agency. They have the same wealth of knowledge about social media marketing that you do your own business. Agencies are experts in their field just like you are and can be trusted to succeed in ways the average person cannot.

Speaking Socially

If you’re ready to start getting the most out of your social media campaign, connect with our team at Speaking Socially. Our trusted marketing team is full of experts in navigating the treacherous waters of social media and can help your business succeed at levels you’ve never seen.

For more information, contact us today.

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