Social media analytics provider Quintly arrived at some benchmarks for social media managers in the second quarter of 2015 for Facebook, Instagram and Twitter.
The company said in a blog post introducing its findings:
Due to the uniqueness of every social network, we split the study in Facebook, Instagram and Twitter. To make the comparison easier, we chose the same metric three times within the infographic across all three networks. With this in mind, you are able to compare the number of posts and see the amount of interactions as an average. To make the numbers applicable for everybody, we clustered profiles in different-sized groups dependent on their fan or follower count.
Quintly’skey findings for Facebook were:
- The average page posts twice per day.
- That number fluctuates in a big way, depending on page size: Pages with 1,000 or fewer likes post an average of eight times per month, while those with 1 million or more post 229 times.
- Links and photos were the most popular post types, with photos generating the highest interaction.
For Instagram:
- Accounts posted an average of once per day, with that figure doubling for those with more than 100,000 followers.
- The interaction rate for photos and videos was roughly the same.
- Pages with 1,000 or fewer followers averaged 23 interactions, while those with 10 million or more averaged 570,000 per post.
- Posts received 29 times more likes than comments.
Twitter:
- Accounts tweeted an average of five times daily.
- Profiles with 100,000 or fewer followers rarely used replies to interact.
- Pages with 1,000 or fewer followers averaged four interactions per tweet, with favorites accounting for 1.25 times more than retweets.
Source: http://www.adweek.com/socialtimes/quintly-2q-benchmarks-facebook-instagram-twitter-infographic/624127
Have you ever wondered if your social media and content marketing strategies were the best they could be?
Social media and content marketing, you see, are always changing. There are few “right answers” and best-in-class strategies for capturing leads and converting followers into customers. Instead, half the battle is using your gut to find what works best for your brand, budget, and style.
To help, we decided to compile these “I might be doing this wrong” tips to avoid common marketing pitfalls.
1. When you don’t engage with followers…
A lot of businesses on social media (Facebook, Twitter, etc.) are so overwhelmed with creating content they forget to interact with their followers. Followers are the ones who actually promote your content, too, because each like, share, and comment boosts your post’s (on Facebook, of course) visibility.
To optimize your follower engagement, you need to check Facebook a few times a day and answer any comments and re-share and like content your followers may have posted. The same goes for blog comments.
2. When you aren’t consistent…
Consistency is key on social media and blogs. This is the only way to bring back repeat readers and eventually turn them into leads.
To stay consistent, the best advice we give our clients is to follow an editorial calendar. We create these ourselves, too, and provide clients with social media content we post throughout the week. This ensures that your channels are active and your brand is always showing up on newsfeeds.
3. When you publish subpar content…
Publishing content that is just “OK” is a bad idea. Not only does this risk the chance that followers may be displeased, it makes your brand look bad. This is why it is crucial to work ahead on editorial calendars and to create engaging, informative content.
4. When you ignore certain platforms…
Another flaw unexperienced business marketers make is to stretch themselves thin. This often happens if you are trying to engage customers on every level through multiple platforms. But when you think about it, isn’t it better to emphasize two or three marketing strategies rather than five or six?
This is why we encourage our clients to focus on only a few platforms like Facebook, WordPress, and Twitter. It is much easier to stay organized this way, too.
5. When you give up…
One of the leading reasons people give up on online marketing is when they don’t see results. The thing to remember is that it takes time and a lot of patience, especially when it comes to blogging and social media.
In the beginning, it’s often best to think of social media and content marketing as building blocks. Your first goal should be to build up a base that will later allow you to launch bigger, further-reaching campaigns that actively convert followers into customers.
By Amanda Clark
Read more at http://bit.ly/1nuHvSc
