5 Mistakes You Might Be Making on Social Media
Have you ever wondered if your social media and content marketing strategies were the best they could be?
Social media and content marketing, you see, are always changing. There are few “right answers” and best-in-class strategies for capturing leads and converting followers into customers. Instead, half the battle is using your gut to find what works best for your brand, budget, and style.
To help, we decided to compile these “I might be doing this wrong” tips to avoid common marketing pitfalls.
1. When you don’t engage with followers…
A lot of businesses on social media (Facebook, Twitter, etc.) are so overwhelmed with creating content they forget to interact with their followers. Followers are the ones who actually promote your content, too, because each like, share, and comment boosts your post’s (on Facebook, of course) visibility.
To optimize your follower engagement, you need to check Facebook a few times a day and answer any comments and re-share and like content your followers may have posted. The same goes for blog comments.
2. When you aren’t consistent…
Consistency is key on social media and blogs. This is the only way to bring back repeat readers and eventually turn them into leads.
To stay consistent, the best advice we give our clients is to follow an editorial calendar. We create these ourselves, too, and provide clients with social media content we post throughout the week. This ensures that your channels are active and your brand is always showing up on newsfeeds.
3. When you publish subpar content…
Publishing content that is just “OK” is a bad idea. Not only does this risk the chance that followers may be displeased, it makes your brand look bad. This is why it is crucial to work ahead on editorial calendars and to create engaging, informative content.
4. When you ignore certain platforms…
Another flaw unexperienced business marketers make is to stretch themselves thin. This often happens if you are trying to engage customers on every level through multiple platforms. But when you think about it, isn’t it better to emphasize two or three marketing strategies rather than five or six?
This is why we encourage our clients to focus on only a few platforms like Facebook, WordPress, and Twitter. It is much easier to stay organized this way, too.
5. When you give up…
One of the leading reasons people give up on online marketing is when they don’t see results. The thing to remember is that it takes time and a lot of patience, especially when it comes to blogging and social media.
In the beginning, it’s often best to think of social media and content marketing as building blocks. Your first goal should be to build up a base that will later allow you to launch bigger, further-reaching campaigns that actively convert followers into customers.
By Amanda Clark
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