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Social Media

CLUTCH ANNOUNCES SPEAKING SOCIALLY MEDIA AS TOP APP DEVELOPER IN U.S.

“These app developers have risen to the top of our research rankings due to their phenomenal dedication to their clients and their mobile app development prowess,” Clutch Business Analyst Sara Philibotte said. “We are excited to give them the recognition they deserve and to see how they continue to flourish on our platform.”

Speaking Socially Media has been proudly recognized by Clutch as one of the top premier App Development companies in the United States. Clutch’s research team review was based on on the quality of their client feedback, service offerings, portfolio of past and current clientele, and market presence. Their research on leading mobile app development companies is ongoing, and rankings are dynamic. To view our Clutch page, make sure to visit: https://clutch.co/profile/speaking-socially-media

 

Speaking Socially – A Top App Development Firm

 

Clients have always come first to our team. We knew going into our business that our company’s success would not only land in the people we’d hire, but also in who we’d provide our services to. Not too long ago, we started working with a research company called Clutch that also understood the importance of the client experience.

Clutch runs a data-driven, ratings and reviews platform solely focused on the B2B market. Its overarching goal is to provide detailed insight into a company’s performance from the client perspective, all to help new business buyers find their perfect vendor. Their team of business analysts evaluate the thousands of vendors on their site, taking elements such portfolio of work, presence in the industry, and most importantly, client satisfaction into account. To gather their data, analysts conduct one-on-one interviews with clients, asking questions about the challenge each business was facing, the services that were provided, the impact our services had on their company, and how we performed as a team overall.

Through this thorough analysis of our company, Clutch identified us not only as a 5 out of 5-star company, but as one of the best-performing mobile app development companies on their platform. Below you’ll see us specifically representing Montana as the #1 app development firm.

 

And here are just a few of the remarkable comments our clients gave about our work:

“There has definitely been an increase in member usage and engagement. We’ve seen a nice impact from both the website and the push notifications on the app. Our Facebook page has experienced growth as well.” – General Manager, Meadow Lark Country Club

“From personal experience, I can say more people are learning about us and we’re making great process in getting the message out. The app they created is gorgeous. It’s easy to navigate and has a great look and feel.” – Program Manager, Alliance for Youth

“Their creativity is impressive. I’ve worked with a lot of vendors, but Speaking Socially has a real ability to think outside the box, suggesting solutions we would never have considered.” – Executive Director, Great Falls Montana Tourism

“They are always very understanding, and their work ethic is excellent. I’ve seen applications they’ve created for other companies in our area, and they’re beautiful.” – AVP, Financial Institution

 

With our great success on Clutch, we’re equally as thrilled to have been one of the first app developers featured on their new affiliate website, Visual Objects. This portfolio-based platform will further showcase our team’s products, set of skills, and high quality of work. The recognition our team has earned continues to motivate us into the new year, where we fully expect to prosper in new projects. If there’s an idea you have in mind, don’t hesitate to reach out. We’d love to hear it.

If you have any questions regarding mobile application development, make sure to call or email our team today!

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Want to know what Facebook has on you?

Want to know what Facebook has on you? Download the data. Just go to the Settings section of Facebook (the arrow next to the question mark, top right) and click on “download my data” at the bottom of the page called “General Account Settings.” Then you’ll make your request and await Facebook’s compiling of your data, which is delivered via an email link. If you’ve been on Facebook for many years, expect the link to take a while.

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What You Need to Know About Social Media Advertising Fatigue

There’s a nice honeymoon period of social media advertising where the clicks are many and the costs are low. But every campaign is bound to fatigue, and in this blog, we’ll explain how you can rise above the adversity.

When fatigue sets in, costs rise 

The more users see your social ads, the less effective they become. Even if they do click them, you’ll have to pay more in the end. A tell-tale sign of social media advertising fatigue is a sharp rise in the cost-per-click metric.

Change your creative once a month 

There’s no real way to avoid social media advertising fatigue altogether. If you run ads, users will eventually see them more than once before you change your creative.

The real question is how often you should change your creative to keep the fatigue to a minimum. This Marketing Land article suggests sticking to a one month schedule:

“So how often should creative be changed? The marketing analytics department at Merkle carried out some analysis on ad fatigue for one of our large clients. The graph below shows the performance of each creative over time, compared to its respective performance in its first week of running. They found that after 35 days, CPC (cost per click) began to be seriously negatively impacted by ad fatigue.”

Changing your creative quicker than this will likely be too expensive. Waiting any longer will make your campaign more susceptible to fatigue.

Change the format 

In addition to changing your creative, you can also change the format of the ad. Platforms like Facebook give you multiple options in this regard so you’ll never really run out of ideas.

Changing a few elements of your ads can help you squeeze a little more value out of your creative. This should help you save money in the long-run since you won’t need to create as much new creative.

To talk more about social media advertising, or anything else, contact us today.

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Understanding Why Likes and Shares on Social Media are Important

There’s nothing that sends a spike of oxytocin through your bloodstream like getting likes on your latest social media post. And if your goal is to go viral (and really, who doesn’t have that goal?), then there’s no such thing as too many likes and shares. However, if you’re really concerned about your post’s reach, then it’s important for you to get the right kind of likes and shares, too.

Not All Likes Are Created Equal

So, your latest post got 100 likes in the first day! You also got 50 shares! While those numbers sound impressive, it’s important to stop, and examine where those likes and shares are coming from. Because not all likes are created equal.

Let’s say you wrote a new horror novel, and you were posting about it. You want to get the message to as many people as possible that your content is out there, and they should check it out. The problem is that of those 100 likes, 75 of them are from friends or family members. People who want to support you, but who aren’t really part of the niche you’re aiming for. And 40 of your shares are also from personal acquaintances who just want to do their part to help spread the word.

Now, that isn’t bad by any stretch of the imagination. However, if your friends and family don’t have people on their lists who are horror fans, then your message can be falling on deaf ears. Your post is getting seen, but it isn’t being interacted with.

What about the rest of the numbers? Well, the other 25 likes and 10 shares on your post came from book critics, other writers, and reviewers; people who have audiences of their own who are actively interested in the sort of content you’re promoting. While only a small fraction of the total numbers you achieved, those likes and shares are worth more in terms of reach, because they’re introducing your post to just the right audience. People who will see your post, click-through, and who are more likely to tell their friends about this great new horror novel they just found out about.

So, there’s no such thing as bad likes… but while some of them might have the impact of spitballs, others can go off like a grenade.

For more information on spreading your message through social media, simply contact us today!

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How the Law of Social Proof Works In Online Marketing

Why is it so important to get more likes and shares on social media? Of course, the more likes and followers you have, the greater your reach is (which is why it’s important that your followers are targeted and relevant). However, it’s much more than that. It’s where the law of social proof, commonly used in marketing, comes into play.

You’ll Get Even More Likes

The more followers you have, the easier it will be to get even more followers. It’s also known as the snowball effect – the larger the snowball gets, the quicker it rolls down the hill and attracts even more snow. People will be more likely to follow you or like your page and posts when they already has thousands of likes. The more shares a post has, the more likely people will be to share it themselves.

Increase Your Clout

People will look at you differently when you have a large social media following. They’ll view you with more respect and will consider you more of an authority. They’ll be more likely to pay attention to what you have to say on your blog posts, subscribe to your mailing list, and even purchase your product.

The Law of Social Proof and Google

The law of social proof even works with Google. Websites that have many social signals usually see a boost in their organic search engine rankings. Social signals include followers, shares of blog posts and social media posts, social media comments, and likes. They serve to tell Google that your content is popular.

For help with boosting your social media campaigns, contact us today!

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5 Advantages of Using Social Media to Recruit Employees

Finding new employees is never easy.  Not only do you need someone who is responsible and will actually be on time every day, but they also need to fit into the environment you have created for your business.  Putting ads in the local paper or job search websites will work to a point, but you will have a difficult time weeding through all the potential candidates to find the exact type of person your company needs.  Instead of the traditional approach to hiring, consider turning to social media for recruitment.  Here are five helpful ways that hiring through social media can improve your business.

You Can Relate

There are not too many people who are going to search through the classified section in their local paper anymore.  With modern technology and devices, people can connect to businesses in a fraction of the time.  By utilizing your company’s social media accounts to raise interest, you are showing that you are a modern and relatable company.  This will not only get people interested in employment, but in your brand as well.

Lower Costs

While hiring through employment agencies and posting ads have their perks, they also have a price tag.  All forms of social media that are worth using are completely free.  With all the other expenses that come along with running a business, it is always a good idea to save money when you can.  With popular social media sites, you can get in touch with prospective employees and keep a few dollars all at the same time.

Targeted Interests

Because of the extensive use of social media sites, both large and small businesses should have pages to promote their brand.  By using your Facebook or Twitter account to put the word out that you are hiring, you will get an abundance of responses from people who are already familiar with your company.  This in itself will make the whole hiring process run smoothly.

Getting to Know You

Through the use of messaging and chat features, you can get to know interested candidates a little better before you ask them to come in for an interview.  Having a quick exchange with a possible employee will give you a better feel for the candidate and cut down on interviews that will not lead anywhere.  This will save both their time and yours.

Spread the Word

Current employees who are happy with their jobs are more likely to share a new employment opportunity with their friends through their personal accounts.  It is simple to link the offer back to the company page so interested parties can research the opportunity.  The word that you are hiring will spread fast through social media, so get ready for a surge of responses.

To keep the public’s interest in your company, make sure you stay modern.  There are many different avenues that you can take while looking for new employees, all of which have their own pros and cons.  Take some time to look into resources associated with social media.  You will be able to get the best employees with more ease than you ever thought possible.

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Are negative reviews impacting your business? How to fix your reputation!

You put your life into building your business. You worked hard to build your stellar reputation! One bad review, and you see your profits drop. You can’t satisfy everyone, but one person can make it seem like you satisfy no one!

Don’t ignore the complaint: address it.

Ignoring the complaint, and hoping it will go away, will not do any thing to fix the issue. If the customer has a legitimate complaint, do your best to make it right. If it’s a broken product, apologize, and offer an exchange. If it was bad service by an employee, apologize and offer a discount, or free product, depending on the circumstances. This shows other customers that you care about the person’s concerns, and you take your business seriously. This makes you look good to prospective new customers.

Ensure that the issue is legitimate:

Some people can never be satisfied. Some might not have a legitimate complaint, but that doesn’t mean they have a right to ruin your reputation. So, ask probing questions in a polite way. If you feel someone is making up the bad review. Ask pointed questions to the reviewer, that they would only know if the event had actually happened. Explain that you are trying to make this right, but you need additional information in order to do so. If the reviewer is making up a bad review, that will become obvious quite quickly when they have no answers. This is a great way to keep your good name!

Keeping your reputation stellar takes a lot of work! Especially with the number of review sites that exist! Speaking Socially Media offers review monitoring and generation starting at only $150! Contact us today! We help boost your business to the top of the best review sites. Our goal is to help you grow!

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These Stats Will Make You Think Twice About Ignoring Content Marketing

Is content marketing really that important? Why isn’t it sufficient to concentrate on traditional advertising, social media, and email marketing? These statistics about the importance of content marketing will make you think twice about ignoring it.

Everyone Does It

You don’t do content marketing? You’re the only one. Ninety percent of organizations, 91 percent of B2B marketers, and 86 percent of B2C marketers use content marketing. In fact, 80 percent of marketers feel that custom content should be the central focus of a marketing campaign.

People Spend Time Reading

People spend lots of time reading online content. Sixty-eight percent of people spend time online reading about brands that interest them. Eighty percent of people appreciate learning about a company by reading online content. Sixty percent of people will be inspired to seek out a product after reading about it. Seventy percent feel closer to a company after reading their content, and 82 percent of people will have more positive feelings about that company.

Better Than Other Marketing Forms

Traditional advertising and email marketing aren’t as effective as content marketing. Ninety-one percent of people unsubscribe from email lists, and 44 percent of people ignore direct marketing mail completely. Eighty-six percent of people skip TV adverts.

It’s Cost Effective

Content marketing is a lot more affordable than setting up a PPC or another advertising campaign. Not only does it cost 62 percent less than traditional advertising, it brings in three times as many leads.

For more information on how content marketing can help your business and how to get started, just contact us.

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Why Having Both a Website and a Facebook Page is a No-Brainer

In today’s world of immense online presence and digital content, maintaining both a website and Facebook Page for your business may seem like you’re doing the same work twice. However silly it may seem to set up both, the two platforms service distinctly different purposes and are vital to reaching your ideal clients.

If you’re ready to establish, grow, and maintain a thriving online presence, consider the reasons why having a website is important even though you have a Facebook Page.

1. A Website is Customizable

No matter what website platform you pick, you can customize your page to your specific needs. Media, content, layout, design, it’s all yours to play with and accentuate your specialties. A website is a must-have if your business wants to stand out online and have a branded home-base for your followers.

2. The Facebook Timeline Fades Into the Ether

As you share relevant content and products with your followers on Facebook, you’ll notice everything gets pushed down the timeline. Eventually, followers will have to go on a wild goose hunt to find older (but still relevant) content. That means Facebook is ideal for reaching followers for of-the-moment events, sales, and hype. Not so much for evergreen news. Use your website to highlight your best items and written pieces while your Facebook Page highlights trending topics.

3. Facebook Lets You Reach Ideal Clients Faster

Your Facebook Page for business is connected to a giant web of other businesses harnessing the power of social media. Use it wisely. There are numerous ways to connect with similar businesses and ideal clients. Start interacting with them. “Like” other relevant business pages and comment across their activity. Your genuine interest won’t go unnoticed.

Contact us to start your social media journey.

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How to Make a Great First Impression Online

We all know the saying, “You have only one chance to make a good first impression.” If this holds true in all areas of life, how much more so does it apply online, where a bad first impression will make visitors leave your site and not follow through on your call-to-actions. Here are a number of things to keep in mind when trying to make a great first impression online.

Know Your Target Audience

You need to know your target audience and what they are looking for. Once you know that, you can design your site so that the first thing they see is something that will keep them hooked. It’s not enough to be unique; you need to show a uniqueness relevant to your target audience.

Have a Great UX

A great UX, or user experience, is one of the most important aspects of web design. If your site loads slowly, visitors will lose patience and click the “back” button. If there is no navigational menu, visitors will know no way of navigating to the pages you want them to. Your website should be easy and fun to use.

You Need Social Testimony

One of the factors that people, perhaps subconsciously, use to determine a business’s value is its social influence. If people see that your Facebook fan page has only a few likes, their perception of your business will not be a respectable one. The same goes for Twitter followers. You can use Facebook advertising to gain Facebook likes, and being active on Twitter, including using popular hashtags, is a great way to get exposure and followers. You can also follow people in the hope that they will follow you back. Encouraging customers to leave great reviews is also included in this category.

For more tips on how to be successful online, please contact us.

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