SKYROCKET YOUR SALES: 4 WAYS CONNECTED TV ADVERTISING HELPS YOU BEAT YOUR COMPETITORS
Times change, and so do people’s preferences in terms of how they consume information daily. From how to arrange your backpack for the perfect hike to catching up with the latest GOT episode, people are gradually turning to videos for entertainment as opposed to traditional TV. As a result, brilliant marketers have already found ways of capitalizing on Connected TV advertising to reach and engage potential clients and the general audience. So what is this new trend and how can you grow your business with this form of marketing?
What is CTV Advertising?
This refers to any entertainment gadget that can access the internet and stream videos. The devices essentially merge television with computer technology. They include Apple TV, Google Chromecast, Amazon Fire Stick, Roku, and gaming consoles. Other than streaming videos, users can also browse the internet for new updates, check on their social media, listen to music, and pretty much any other thing that you do with your computer.
A survey by Adobe Digital Insights on television-viewing patterns indicates that the TV is gradually becoming the internet portal in many living rooms. For instance, according to ADI, 60 percent of Gen Z prefer to use streaming devices as opposed to ‘watching TV.’ Also, connected TV comes with the highest ad completion rates standing at 90 percent.
With connected TV advertisements, you essentially take advantage of all the distinct services offered by the devices to generate high-quality video commercials visible to consumers. It may look like running ads on normal TV, but there are distinct differences in the way the content is delivered, impact to the masses, and benefits to you as an advertiser.
Benefits of CTV Advertising Method
Here are the reasons why you should not get your eyes off this opportunity as an advertiser.
1. The right audience at the appropriate time
Advertising may be a frustrating battle, and you may end up successful or doomed, considering how millennials tend to stray away from traditional marketing strategies. So by offering a controlled viewing experience alongside a wide range of high-quality content to choose from, the impact will be greater than using traditional television.
2. Real-time metrics
By advertising with connected TV, you can assess the effectiveness of the ad campaign by tracking the number of clicks, direct responses, conversations, and views.
3. Responsive audiences
Connected TV users are free to choose whatever content they feel like watching, the way they interact with it, and consume it. Such control would trigger high user-satisfaction levels, leading to a better perception of your ads. Whether it is that ‘ad-blind’ millennial or the enthusiastic Gen Z, a positive attitude towards the ad means that the impact will be different.
4. Ad quality and format
Connected TV transmits highly personalized, targeted, HD-quality advertisements delivered in full screen with stereo sounds. Since you can experiment with different formats such as static, animated, or interactive videos, most of them end up to be quite entertaining. All these attributes boost brand exposure.
Why you Should Target Millennials with the Right Ad Format
Compared to other generations, millennials seem to be a more distracted audience. This is evident in the shift in their viewing patterns where they are the least likely group to change to a different channel during commercials (only two percent). Therefore, it would be appropriate if you use the right formats when advertising to capture their attention.
This generation has the highest potential to purchase a product they saw on TV. On average, 43 percent indicated that they have done this, beating the total percentage of all adults which stands at 40%. Therefore, you can always get the most out of CTV ads if you use formats that generate a positive attitude.
Connected TV advertising remains to be one of the best ways of exposing your products to the relevant audience. If you need digital advertising and technology tips, then Speaking Socially Media is your ideal company. The agency focuses on ensuring every business can access digital marketing opportunities and get the most out of them.
“These app developers have risen to the top of our research rankings due to their phenomenal dedication to their clients and their mobile app development prowess,” Clutch Business Analyst Sara Philibotte said. “We are excited to give them the recognition they deserve and to see how they continue to flourish on our platform.”
Speaking Socially Media has been proudly recognized by Clutch as one of the top premier App Development companies in the United States. Clutch’s research team review was based on on the quality of their client feedback, service offerings, portfolio of past and current clientele, and market presence. Their research on leading mobile app development companies is ongoing, and rankings are dynamic. To view our Clutch page, make sure to visit: https://clutch.co/profile/speaking-socially-media
Speaking Socially – A Top App Development Firm
Clients have always come first to our team. We knew going into our business that our company’s success would not only land in the people we’d hire, but also in who we’d provide our services to. Not too long ago, we started working with a research company called Clutch that also understood the importance of the client experience.
Clutch runs a data-driven, ratings and reviews platform solely focused on the B2B market. Its overarching goal is to provide detailed insight into a company’s performance from the client perspective, all to help new business buyers find their perfect vendor. Their team of business analysts evaluate the thousands of vendors on their site, taking elements such portfolio of work, presence in the industry, and most importantly, client satisfaction into account. To gather their data, analysts conduct one-on-one interviews with clients, asking questions about the challenge each business was facing, the services that were provided, the impact our services had on their company, and how we performed as a team overall.
Through this thorough analysis of our company, Clutch identified us not only as a 5 out of 5-star company, but as one of the best-performing mobile app development companies on their platform. Below you’ll see us specifically representing Montana as the #1 app development firm.
And here are just a few of the remarkable comments our clients gave about our work:
“There has definitely been an increase in member usage and engagement. We’ve seen a nice impact from both the website and the push notifications on the app. Our Facebook page has experienced growth as well.” – General Manager, Meadow Lark Country Club
“From personal experience, I can say more people are learning about us and we’re making great process in getting the message out. The app they created is gorgeous. It’s easy to navigate and has a great look and feel.” – Program Manager, Alliance for Youth
“Their creativity is impressive. I’ve worked with a lot of vendors, but Speaking Socially has a real ability to think outside the box, suggesting solutions we would never have considered.” – Executive Director, Great Falls Montana Tourism
“They are always very understanding, and their work ethic is excellent. I’ve seen applications they’ve created for other companies in our area, and they’re beautiful.” – AVP, Financial Institution
With our great success on Clutch, we’re equally as thrilled to have been one of the first app developers featured on their new affiliate website, Visual Objects. This portfolio-based platform will further showcase our team’s products, set of skills, and high quality of work. The recognition our team has earned continues to motivate us into the new year, where we fully expect to prosper in new projects. If there’s an idea you have in mind, don’t hesitate to reach out. We’d love to hear it.
If you have any questions regarding mobile application development, make sure to call or email our team today!
It does not matter how modern and stylish your company website is if no one ever sees it. It can have all sorts of bells and whistles but if it does not receive visitors, then it is nothing more than a darkened storefront. Without traffic it is essentially useless.
So how do you get your website seen? You can print its web address on business cards and promotional materials. You can mention it in print advertisements and place it on company vehicles. Or you can invest in search engine marketing.
What is search engine marketing? It is a strategy that increases a website’s visibility in search engine results pages. In other words, people searching on Google will see your website. What are the benefits of this kind of marketing?
If you want website traffic, then getting your site a good ranking in the search results is the way to do it. The first few search listings get the most clicks, so it is important to optimize your site so that it appears near the top of the page. Google alone receives 3.5 billion searches a day. A good ranking can send huge amounts of traffic.
Return on Investment
Search engine website traffic is cost-effective because users see your business at the exact moment that they are looking for what your business has to offer. They are already interested in your products and services when they arrive at your website. This kind of highly targeted traffic converts well and lowers costs.
Search engine marketing makes your website visible in the search engines. Your listing will most likely include your URL as well as some brief information about your business. Even users who do not click on your link will see your brand and associate it with the keywords they are using. This increased brand awareness can lead to future sales.
Few marketing strategies bring the same benefits as search engine marketing. If you are ready to get your website seen, then please contact us. Our team is standing by and looks forward to working with you.