Website and Social Media Solutions
March 2018 Newsletter

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February 2018 Newsletter

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Three Benefits of Search Engine Marketing

It does not matter how modern and stylish your company website is if no one ever sees it.  It can have all sorts of bells and whistles but if it does not receive visitors, then it is nothing more than a darkened storefront.  Without traffic it is essentially useless.

So how do you get your website seen?  You can print its web address on business cards and promotional materials.  You can mention it in print advertisements and place it on company vehicles.  Or you can invest in search engine marketing.

What is search engine marketing? It is a strategy that increases a website’s visibility in search engine results pages. In other words, people searching on Google will see your website.  What are the benefits of this kind of marketing?

More Traffic

If you want website traffic, then getting your site a good ranking in the search results is the way to do it.  The first few search listings get the most clicks, so it is important to optimize your site so that it appears near the top of the page.  Google alone receives 3.5 billion searches a day.  A good ranking can send huge amounts of traffic.

Return on Investment

Search engine website traffic is cost-effective because users see your business at the exact moment that they are looking for what your business has to offer.  They are already interested in your products and services when they arrive at your website.  This kind of highly targeted traffic converts well and lowers costs.

Brand Awareness

Search engine marketing makes your website visible in the search engines. Your listing will most likely include your URL as well as some brief information about your business.  Even users who do not click on your link will see your brand and associate it with the keywords they are using. This increased brand awareness can lead to future sales.

Few marketing strategies bring the same benefits as search engine marketing. If you are ready to get your website seen, then please contact us. Our team is standing by and looks forward to working with you.

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January 2018 Newsletter


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What You Need to Know About Social Media Advertising Fatigue

There’s a nice honeymoon period of social media advertising where the clicks are many and the costs are low. But every campaign is bound to fatigue, and in this blog, we’ll explain how you can rise above the adversity.

When fatigue sets in, costs rise 

The more users see your social ads, the less effective they become. Even if they do click them, you’ll have to pay more in the end. A tell-tale sign of social media advertising fatigue is a sharp rise in the cost-per-click metric.

Change your creative once a month 

There’s no real way to avoid social media advertising fatigue altogether. If you run ads, users will eventually see them more than once before you change your creative.

The real question is how often you should change your creative to keep the fatigue to a minimum. This Marketing Land article suggests sticking to a one month schedule:

“So how often should creative be changed? The marketing analytics department at Merkle carried out some analysis on ad fatigue for one of our large clients. The graph below shows the performance of each creative over time, compared to its respective performance in its first week of running. They found that after 35 days, CPC (cost per click) began to be seriously negatively impacted by ad fatigue.”

Changing your creative quicker than this will likely be too expensive. Waiting any longer will make your campaign more susceptible to fatigue.

Change the format 

In addition to changing your creative, you can also change the format of the ad. Platforms like Facebook give you multiple options in this regard so you’ll never really run out of ideas.

Changing a few elements of your ads can help you squeeze a little more value out of your creative. This should help you save money in the long-run since you won’t need to create as much new creative.

To talk more about social media advertising, or anything else, contact us today.

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Understanding Why Likes and Shares on Social Media are Important

There’s nothing that sends a spike of oxytocin through your bloodstream like getting likes on your latest social media post. And if your goal is to go viral (and really, who doesn’t have that goal?), then there’s no such thing as too many likes and shares. However, if you’re really concerned about your post’s reach, then it’s important for you to get the right kind of likes and shares, too.

Not All Likes Are Created Equal

So, your latest post got 100 likes in the first day! You also got 50 shares! While those numbers sound impressive, it’s important to stop, and examine where those likes and shares are coming from. Because not all likes are created equal.

Let’s say you wrote a new horror novel, and you were posting about it. You want to get the message to as many people as possible that your content is out there, and they should check it out. The problem is that of those 100 likes, 75 of them are from friends or family members. People who want to support you, but who aren’t really part of the niche you’re aiming for. And 40 of your shares are also from personal acquaintances who just want to do their part to help spread the word.

Now, that isn’t bad by any stretch of the imagination. However, if your friends and family don’t have people on their lists who are horror fans, then your message can be falling on deaf ears. Your post is getting seen, but it isn’t being interacted with.

What about the rest of the numbers? Well, the other 25 likes and 10 shares on your post came from book critics, other writers, and reviewers; people who have audiences of their own who are actively interested in the sort of content you’re promoting. While only a small fraction of the total numbers you achieved, those likes and shares are worth more in terms of reach, because they’re introducing your post to just the right audience. People who will see your post, click-through, and who are more likely to tell their friends about this great new horror novel they just found out about.

So, there’s no such thing as bad likes… but while some of them might have the impact of spitballs, others can go off like a grenade.

For more information on spreading your message through social media, simply contact us today!

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How the Law of Social Proof Works In Online Marketing

Why is it so important to get more likes and shares on social media? Of course, the more likes and followers you have, the greater your reach is (which is why it’s important that your followers are targeted and relevant). However, it’s much more than that. It’s where the law of social proof, commonly used in marketing, comes into play.

You’ll Get Even More Likes

The more followers you have, the easier it will be to get even more followers. It’s also known as the snowball effect – the larger the snowball gets, the quicker it rolls down the hill and attracts even more snow. People will be more likely to follow you or like your page and posts when they already has thousands of likes. The more shares a post has, the more likely people will be to share it themselves.

Increase Your Clout

People will look at you differently when you have a large social media following. They’ll view you with more respect and will consider you more of an authority. They’ll be more likely to pay attention to what you have to say on your blog posts, subscribe to your mailing list, and even purchase your product.

The Law of Social Proof and Google

The law of social proof even works with Google. Websites that have many social signals usually see a boost in their organic search engine rankings. Social signals include followers, shares of blog posts and social media posts, social media comments, and likes. They serve to tell Google that your content is popular.

For help with boosting your social media campaigns, contact us today!

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August Newsletter

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Why Quality Video Production is Key to Video Marketing

Video marketing is an essential element for businesses of any size. It is a way to communicate directly with your customers, and potential customers, in a very immediate way. With video, you can show your audience, instead of just “telling” them, what you are all about. It lets you reach a lot of people in an engaging, meaningful way. A television spot to market your company is a huge step forward in spreading the word about your business.

Since video marketing is such an important element of any business plan you have to make sure you are putting forward the best video possible. Quality video production is key to television marketing because the better production quality you have the more serious your audience will take you. If a video has poor production quality it will give off a negative, cheap impression to your audience. People want to know that you take your company as seriously as you expect them to, and having excellent video production quality will help build your brand, and show them your level of commitment.

Whether you are creating the video yourself, or you are using a production company to help you, make sure that the equipment being used is top quality, and high-definition. With all the HD devices in circulation, a standard-definition video will stand out a lot, and most likely turn people away from your business. You don’t want a grainy picture, or a darkly lit image. You want your video to look crisp and professional because it is representing your company and your product. These video spots are usually the first interaction a potential customer will have with your business, and you want a good first impression.

Make sure the video quality is lit well, the audio is crisp and clear, and the editing is smooth. These elements, along with your creative spin and engaging information, will make your television spot one to remember, and will drive customers to your business. Quality production is key for success.

If you are looking for a little more out of your video production, please contact us today! We work with some of the best producers in the state to make you look awesome!


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Making Your Business Stand Out With A 3D Tour

Is your business getting killed by larger or better-established businesses? Then you need to do something a bit different. Creating a 3D tour of your business lets your customers understand what to expect from you. It also creates a comprehensive tour that is fun to explore. Here’s how to get started.

Sit Down And Map Out Your Business

Before making a 3D tour, it is important to sit down and think about what aspects of your business you want to highlight. Obviously, you want to include as much as you can in the tour. This tour should include important seating areas that integrate decorations in a pleasing way.

Places You Don’t Need To Model

However, you’re probably not going to need three-dimensional bathrooms. You also aren’t likely to need to model worker-only sections. These areas are often in rougher shape than customer sections, making it unnecessary to include them at all. Simply model the interior of the area where your customers will visit.

How This Markets Your Business

Just how does a 3D tour help market your business? Creating one, and implementing it on your website, offers a variety of marketing benefits, including the ways it:

  • Puts your customers right in your shop
  • Creates an interesting image to view
  • Adds a higher level of interactivity to your website
  • Makes you seem more up-to-date and hip than your competitors

If you are interested in a 3D tour of your business, or any other online marketing tips, please contact us today to learn more. We can help provide you with the helping hand you need to succeed in a dense business world.

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