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Website, Social Media, and Digital Marketing Solutions
Utilizing Google’s post feature on Google My Business page

Utilizing Google’s post feature on Google My Business page. If you are a business owner, you should utilize this new feature. First it’s FREE and second, it has proven to be very successful among small businesses.

Here are ideas that Google gave on what to post:

  • Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
  • Promote events and tell customers about upcoming happenings at your location.
  • Showcase your top products and highlight new arrivals.
  • Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Posts will show up in both Google search and Maps results. Here are examples of how Google Posts appear in search result:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What are Google My Business Q&A’s ?

Google My Business Questions & Answers are crowdsourced questions and answers for a local business. These questions are asked and answered through a business’s Knowledge Panel.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google is taking crowdsourcing to the next level in many ways with online reviews, user-generated attributes and now they’re adding Google My Business Q&As.

Here are some pro points for Q&As:

– Questions can be up voted, making popular ones more visible and most likely to be answered. Helpful answers can also be up voted, so others can find them easily.

– As a busy business owner you’ll be happy to know that other people on Google Maps can answer your questions. One of these being Google Local Guides. They must be levels 2 and up and the Q&A feature is available to them on both Google Maps for Android and Google Search on any mobile device.

– You’ll be happy to hear that your users get notified through Google Maps when their answer has received a reply. You’ll also receive notifications when a new question is asked.

– Similar to positive reviews, Google Q&A has the potential to increase conversions to your website. For example, if a user with celiac disease sees that your restaurant offers a gluten free menu, something they weren’t previously aware of, they might be inclined to book a table.

– You’ll be happy to know that Google moderates some things automatically (bad words, gibberish) and users have to ability to flag anything inappropriate. This is a similar process to photo/review flagging.

Let us know if we can start doing this on your Google My Business Page.

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CLUTCH ANNOUNCES SPEAKING SOCIALLY MEDIA AS TOP APP DEVELOPER IN U.S.

“These app developers have risen to the top of our research rankings due to their phenomenal dedication to their clients and their mobile app development prowess,” Clutch Business Analyst Sara Philibotte said. “We are excited to give them the recognition they deserve and to see how they continue to flourish on our platform.”

Speaking Socially Media has been proudly recognized by Clutch as one of the top premier App Development companies in the United States. Clutch’s research team review was based on on the quality of their client feedback, service offerings, portfolio of past and current clientele, and market presence. Their research on leading mobile app development companies is ongoing, and rankings are dynamic. To view our Clutch page, make sure to visit: https://clutch.co/profile/speaking-socially-media

 

Speaking Socially – A Top App Development Firm

 

Clients have always come first to our team. We knew going into our business that our company’s success would not only land in the people we’d hire, but also in who we’d provide our services to. Not too long ago, we started working with a research company called Clutch that also understood the importance of the client experience.

Clutch runs a data-driven, ratings and reviews platform solely focused on the B2B market. Its overarching goal is to provide detailed insight into a company’s performance from the client perspective, all to help new business buyers find their perfect vendor. Their team of business analysts evaluate the thousands of vendors on their site, taking elements such portfolio of work, presence in the industry, and most importantly, client satisfaction into account. To gather their data, analysts conduct one-on-one interviews with clients, asking questions about the challenge each business was facing, the services that were provided, the impact our services had on their company, and how we performed as a team overall.

Through this thorough analysis of our company, Clutch identified us not only as a 5 out of 5-star company, but as one of the best-performing mobile app development companies on their platform. Below you’ll see us specifically representing Montana as the #1 app development firm.

 

And here are just a few of the remarkable comments our clients gave about our work:

“There has definitely been an increase in member usage and engagement. We’ve seen a nice impact from both the website and the push notifications on the app. Our Facebook page has experienced growth as well.” – General Manager, Meadow Lark Country Club

“From personal experience, I can say more people are learning about us and we’re making great process in getting the message out. The app they created is gorgeous. It’s easy to navigate and has a great look and feel.” – Program Manager, Alliance for Youth

“Their creativity is impressive. I’ve worked with a lot of vendors, but Speaking Socially has a real ability to think outside the box, suggesting solutions we would never have considered.” – Executive Director, Great Falls Montana Tourism

“They are always very understanding, and their work ethic is excellent. I’ve seen applications they’ve created for other companies in our area, and they’re beautiful.” – AVP, Financial Institution

 

With our great success on Clutch, we’re equally as thrilled to have been one of the first app developers featured on their new affiliate website, Visual Objects. This portfolio-based platform will further showcase our team’s products, set of skills, and high quality of work. The recognition our team has earned continues to motivate us into the new year, where we fully expect to prosper in new projects. If there’s an idea you have in mind, don’t hesitate to reach out. We’d love to hear it.

If you have any questions regarding mobile application development, make sure to call or email our team today!

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Want to know what Facebook has on you?

Want to know what Facebook has on you? Download the data. Just go to the Settings section of Facebook (the arrow next to the question mark, top right) and click on “download my data” at the bottom of the page called “General Account Settings.” Then you’ll make your request and await Facebook’s compiling of your data, which is delivered via an email link. If you’ve been on Facebook for many years, expect the link to take a while.

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March 2018 Newsletter
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February 2018 Newsletter
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Three Benefits of Search Engine Marketing

It does not matter how modern and stylish your company website is if no one ever sees it.  It can have all sorts of bells and whistles but if it does not receive visitors, then it is nothing more than a darkened storefront.  Without traffic it is essentially useless.

So how do you get your website seen?  You can print its web address on business cards and promotional materials.  You can mention it in print advertisements and place it on company vehicles.  Or you can invest in search engine marketing.

What is search engine marketing? It is a strategy that increases a website’s visibility in search engine results pages. In other words, people searching on Google will see your website.  What are the benefits of this kind of marketing?

More Traffic

If you want website traffic, then getting your site a good ranking in the search results is the way to do it.  The first few search listings get the most clicks, so it is important to optimize your site so that it appears near the top of the page.  Google alone receives 3.5 billion searches a day.  A good ranking can send huge amounts of traffic.

Return on Investment

Search engine website traffic is cost-effective because users see your business at the exact moment that they are looking for what your business has to offer.  They are already interested in your products and services when they arrive at your website.  This kind of highly targeted traffic converts well and lowers costs.

Brand Awareness

Search engine marketing makes your website visible in the search engines. Your listing will most likely include your URL as well as some brief information about your business.  Even users who do not click on your link will see your brand and associate it with the keywords they are using. This increased brand awareness can lead to future sales.

Few marketing strategies bring the same benefits as search engine marketing. If you are ready to get your website seen, then please contact us. Our team is standing by and looks forward to working with you.

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January 2018 Newsletter
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What You Need to Know About Social Media Advertising Fatigue

There’s a nice honeymoon period of social media advertising where the clicks are many and the costs are low. But every campaign is bound to fatigue, and in this blog, we’ll explain how you can rise above the adversity.

When fatigue sets in, costs rise 

The more users see your social ads, the less effective they become. Even if they do click them, you’ll have to pay more in the end. A tell-tale sign of social media advertising fatigue is a sharp rise in the cost-per-click metric.

Change your creative once a month 

There’s no real way to avoid social media advertising fatigue altogether. If you run ads, users will eventually see them more than once before you change your creative.

The real question is how often you should change your creative to keep the fatigue to a minimum. This Marketing Land article suggests sticking to a one month schedule:

“So how often should creative be changed? The marketing analytics department at Merkle carried out some analysis on ad fatigue for one of our large clients. The graph below shows the performance of each creative over time, compared to its respective performance in its first week of running. They found that after 35 days, CPC (cost per click) began to be seriously negatively impacted by ad fatigue.”

Changing your creative quicker than this will likely be too expensive. Waiting any longer will make your campaign more susceptible to fatigue.

Change the format 

In addition to changing your creative, you can also change the format of the ad. Platforms like Facebook give you multiple options in this regard so you’ll never really run out of ideas.

Changing a few elements of your ads can help you squeeze a little more value out of your creative. This should help you save money in the long-run since you won’t need to create as much new creative.

To talk more about social media advertising, or anything else, contact us today.

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Understanding Why Likes and Shares on Social Media are Important

There’s nothing that sends a spike of oxytocin through your bloodstream like getting likes on your latest social media post. And if your goal is to go viral (and really, who doesn’t have that goal?), then there’s no such thing as too many likes and shares. However, if you’re really concerned about your post’s reach, then it’s important for you to get the right kind of likes and shares, too.

Not All Likes Are Created Equal

So, your latest post got 100 likes in the first day! You also got 50 shares! While those numbers sound impressive, it’s important to stop, and examine where those likes and shares are coming from. Because not all likes are created equal.

Let’s say you wrote a new horror novel, and you were posting about it. You want to get the message to as many people as possible that your content is out there, and they should check it out. The problem is that of those 100 likes, 75 of them are from friends or family members. People who want to support you, but who aren’t really part of the niche you’re aiming for. And 40 of your shares are also from personal acquaintances who just want to do their part to help spread the word.

Now, that isn’t bad by any stretch of the imagination. However, if your friends and family don’t have people on their lists who are horror fans, then your message can be falling on deaf ears. Your post is getting seen, but it isn’t being interacted with.

What about the rest of the numbers? Well, the other 25 likes and 10 shares on your post came from book critics, other writers, and reviewers; people who have audiences of their own who are actively interested in the sort of content you’re promoting. While only a small fraction of the total numbers you achieved, those likes and shares are worth more in terms of reach, because they’re introducing your post to just the right audience. People who will see your post, click-through, and who are more likely to tell their friends about this great new horror novel they just found out about.

So, there’s no such thing as bad likes… but while some of them might have the impact of spitballs, others can go off like a grenade.

For more information on spreading your message through social media, simply contact us today!

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How the Law of Social Proof Works In Online Marketing

Why is it so important to get more likes and shares on social media? Of course, the more likes and followers you have, the greater your reach is (which is why it’s important that your followers are targeted and relevant). However, it’s much more than that. It’s where the law of social proof, commonly used in marketing, comes into play.

You’ll Get Even More Likes

The more followers you have, the easier it will be to get even more followers. It’s also known as the snowball effect – the larger the snowball gets, the quicker it rolls down the hill and attracts even more snow. People will be more likely to follow you or like your page and posts when they already has thousands of likes. The more shares a post has, the more likely people will be to share it themselves.

Increase Your Clout

People will look at you differently when you have a large social media following. They’ll view you with more respect and will consider you more of an authority. They’ll be more likely to pay attention to what you have to say on your blog posts, subscribe to your mailing list, and even purchase your product.

The Law of Social Proof and Google

The law of social proof even works with Google. Websites that have many social signals usually see a boost in their organic search engine rankings. Social signals include followers, shares of blog posts and social media posts, social media comments, and likes. They serve to tell Google that your content is popular.

For help with boosting your social media campaigns, contact us today!

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