In today’s world of immense online presence and digital content, maintaining both a website and Facebook Page for your business may seem like you’re doing the same work twice. However silly it may seem to set up both, the two platforms service distinctly different purposes and are vital to reaching your ideal clients.
If you’re ready to establish, grow, and maintain a thriving online presence, consider the reasons why having a website is important even though you have a Facebook Page.
1. A Website is Customizable
No matter what website platform you pick, you can customize your page to your specific needs. Media, content, layout, design, it’s all yours to play with and accentuate your specialties. A website is a must-have if your business wants to stand out online and have a branded home-base for your followers.
2. The Facebook Timeline Fades Into the Ether
As you share relevant content and products with your followers on Facebook, you’ll notice everything gets pushed down the timeline. Eventually, followers will have to go on a wild goose hunt to find older (but still relevant) content. That means Facebook is ideal for reaching followers for of-the-moment events, sales, and hype. Not so much for evergreen news. Use your website to highlight your best items and written pieces while your Facebook Page highlights trending topics.
3. Facebook Lets You Reach Ideal Clients Faster
Your Facebook Page for business is connected to a giant web of other businesses harnessing the power of social media. Use it wisely. There are numerous ways to connect with similar businesses and ideal clients. Start interacting with them. “Like” other relevant business pages and comment across their activity. Your genuine interest won’t go unnoticed.
Contact us to start your social media journey.