You already know that your customers are online, searching for you or someone like you to fulfill their needs. That’s why you have a stellar website. However, it doesn’t stop there. It’s also essential that your website has a mobile-friendly responsive design.
Customers are moving away from their big screens, unplugging their cords, and moving. More and more, people use their phones, tablets, and even E-book readers to access information, connect with people, and shop for goods and services.
For this reason, every business owner should make sure his or her website is responsive. A responsive website design is one that is compatible with mobile devices. But, it has to do more than just work. It has to load fast. It has to look and feel streamlined instead of disjointed and clunky.
The rules of capturing your readers apply here as much as they do on a PC or laptop: you have mere seconds to attract customers and convince them that they want you. If your website takes a long time to load, or if the content is jumbled and difficult to read, your potential customer will keep moving on. Instant gratification and convenience is what people seek. They will get it, no matter if they’re using a computer or a mobile phone. Make sure your website is responsive and ready to wow mobile device users.
Having a mobile-friendly responsive website has never been more important for businesses. An attractive website that both functions well and looks appealing on mobile devices shines a big, bright light on your business.
If you’d like more information about responsive designs and how they help elevate businesses, please contact us.
I was hanging out with some friends the other night. We were all gathered around a television. 4 friends were staring at their mobile devices. 2 friends were typing away on lap tops. It’s safe to say we are spending a ton of time on our digital devices. That includes purchasing products and services right on the devices.
From a business perspective, as an owner you are looking at whether an e-commerce enabled website is a good investment. We will discuss 3 steps to determine if it is:
1) Analyze what you are selling & understand the buying behavior.
It’s good to understand how your typical customer behaves. For example, if you are selling tee shirts, you can put yourself in your customer’s shoes and begin to understand they buy shirts online and with their phones.
Alternatively, if you have a sprinkler service, you can begin to understand that most people will do a Google search and then call. In this case, an e-commerce site may not generate incremental value.
2) Understand the Complexity of Your Product/Service
If you are selling a product or service that has complexity, you may want to hold off on an e-commerce site. Take a look at the typical sales process and cycle. Do you get a significant amount of questions? Are these answers easy to convey online? Does your sales process require many touches with difficult technical information? These are the types of questions to ask to understand the complexity. If you have a simpler product or service, it may be a good fit for an e-commerce site.
3) Are you willing to commit to paid advertising to your e-commerce site?
Facebook Ads provide incredible opportunities to really target your ideal customer and then drive them to your e-commerce site to convert into sales. Are you willing to invest the resources to really play well in the e-commerce arena?
By looking at these 3 steps, you can determine if an e-commerce site is right for your business. Please contact us for more help in determining if an e-commerce website is right for your small business.
A building that looks a century old suggests a business that’s reliable and trustworthy, but a website that looks ten years old conveys that its owner doesn’t care very much. It may seem unfair, but if people’s first reaction is “That looks out of date,” they’re likely to take their business elsewhere. A site that consists of a headline, a big block of text, a couple of stock pictures, and some footer links will make people feel as if the dust will make them sneeze. To bring in customers, you need an up-to-date look.
Style is a big factor, but the way people use the Web has changed too. Social media have become more important. The majority of Web access now comes from mobile devices, especially phones. A site that’s designed just for a big monitor will look terrible on a smartphone’s screen.
The word for websites that work on all kinds of devices is “responsive.” They respond to the browser environment by adapting the way they present content. A three-column layout may shrink down to one. A huge image will fit the small screen’s dimensions.
Splash pages — ones that just post a greeting and ask users to click for any actual information — went out with the Model T. A home page should give people the basic information about your site.
Links that don’t work are deadly. If your site links to places that don’t exist any more, people may wonder if your own business still does.
Social media are important. If you have social media accounts (and you should), link to them. Followers will remember your site. Also provide buttons to let people mention you on their accounts. Free publicity is nice.
With a seriously outdated website, it’s better to rebuild it from the ground up than to apply a few fixes. Your site’s design needs to reflect a thriving business that’s interested in its customers and in touch with the latest technology. Please contact us to learn how we can help give your site a modern look that will put it ahead of the competition.